F3™ NUTRITION ANNOUNCES SPONSORSHIP OF NEW WORLD RECORD HOLDER OF 2012 CROSSFIT GAMES CENTRAL EAST REGIONALS DAN “DANIMAL” BAILEY

DEERFIELD BEACH, Fla., May 31, 2012 -- Mark Post, President, F3 Nutrition, LLC today proudly announced the sponsorship signing of the "2012 CrossFit® Games Central East Regional’s" new world record holder Dan Bailey. A world-renowned Cross-Fit athlete, on day one Bailey completed the "Diane" exercise, a 225-pound dead-lift and handstand pushup rotation in 1:35, shattering the previous record by nearly 20 seconds. On day two Bailey completed 4 rounds of One Arm 100lb Dumbbell Snatches in 3:22, breaking the previous record of 3:40. That record though was beaten only weeks later by Neal Maddox at the time of 3:18. Dan had a tremendous Regional weekend finishing 2nd overall in the Men’s competition.

"We are very proud to have Dan Bailey as one of our elite athletes on Team F3 Nutrition," said Mark Post, President of F3™ Nutrition. "As a new world record holder from the ‘CrossFit Games Central East Regionals’ in just his second year of competition, Dan exemplifies everything that F3 stands for in its Fit, Form and Function formulations. Dan’s level of commitment and his success in so many aspects of fitness make him the ideal athlete to represent the F3 Nutrition brand."

Bailey said, "I’m excited to be sponsored by F3 Nutrition for the performance and health benefits their products have to offer, as well as the commitment of their management team to providing the best nutritional supplements on the market."

CrossFit®, which has been defined as "The Sport of Fitness™," puts its athletes through a wide variety of athletic challenges that may include Olympic lifts, gymnastics movements, running, powerlifting, rowing, rope climbs, swimming, kettle bell swings, obstacle courses, and much more. Only the most well rounded athletes succeed as CrossFit Games competitors.

Dan is currently a Graduate Assistant Strength & Conditioning Coach at Tennessee Tech University. He competed in Track & Field and Cross Country at Ohio University. In addition to competing in CrossFit, he also is an avid outdoorsman who enjoys skiing, backpacking and white water rafting. He highly selective about the foods he eats and as a result, he chooses to follow the Paleo Diet for 80 percent of his meal choices.

Post said, "The goal in launching F3 Nutrition is to offer premium performance products for every facet of training and competition. CrossFit is among the fastest growing sports in the world and I’m looking forward to continue working with Dan’s nutritional supplement program as he trains for The CrossFit Games July 13-15. We are supporting him 100% as he strives to win the title as "The Fittest Man in The World."

"I am looking for F3 Nutritional products to supplement my healthy diet in order to allow my body to perform at the highest possible level," Bailey said. "I choose to work with F3 Nutrition because of the proven scientific research done with each product, and also because they taste wonderfully," said Bailey."

For more information on F3 Nutrition, email info@f3nutrition.com. Please visit us online at F3Nutrition.com or on Facebook at www.facebook.com/f3nutrition or twitter @f3nutrition.

For more information on Dan Bailey, please follow him on Twitter @Dan_Bailey9.

About CrossFit, Inc.
CrossFit, Inc. is a fitness company founded by Greg Glassman in 2000. The sport of CrossFit is exploding, and as of 2012, there were approximately 3,400 CrossFit-affiliated gyms worldwide. The 2012 season kicked off with the Open, with nearly 70,000 competitors participating online and at CrossFit affiliated gyms worldwide. The top athletes and teams from the Open will move onto the 17 worldwide Regionals. The best athletes and teams at Regionals will compete at the finals of the 2012 Reebok CrossFit Games, where a male and female champion are named and awarded $250,000 each.

About F3 Nutrition:
F3 Nutrition focuses on the three critical elements in building a successful high-performance sports nutrition product: Fit for the specific purpose; deliver through the best Form available; Function for the specific goal of the individual. The F3 Nutrition portfolio will consist of pre-training and post-training products and also protein and health wellness category products. Each of the company’s products will contain unique to market formulations to assist in endurance, strength and recovery. In 2012, F3 Nutrition is scheduled to attend and exhibit at the CrossFit Games Worldwide Expo, IDEA World Fitness Convention, Europa Sports & Supplement Expo and the UFC Fan Expo to showcase its products and provide samples to awaiting fitness enthusiasts. F3 Nutrition, LLC products will be distributed online at www.f3nutrition.com and on shelves at retail outlets including fitness centers and gyms, health stores, sports retailers and online nutrition supplement retailers.

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Press Contact:

Jen Wenk, APR
press@f3nutrition.com
702.635.0995
@jenwenk